A lot of online businesses, who want to enhance their online marketing presence, think that all their business marketing efforts needs to happen directly on their website. This isn’t always the case. Read on for tips on how (and why) to optimize off the pages of your website as well.
Why should some of your online business marketing activities happen on other sites? Many of those other sites can generate traffic to your site both through search engines and through actual visitors. Things you do off the site could increase the popularity of the site.
Articles
Writing articles and submitting them to websites can help you get improved online exposure. From a search engine optimization perspective, the articles could also drive targeted traffic to your website which could translate into a new customer. Many article sites will link back to your website and this can help you with search engine optimisation.
Press Releases
Press releases don’t just appear in print, they appear on other websites and some of those sites get a lot of traffic. Many authority sites will re-publish interesting press releases and that can send even more traffic to your home page. Business marketing experts often use press releases around something newsworthy as an opportunity to get people to your website.
Social Media Optimisation
Many social media tools exist that can do a lot for an online business. You can communicate with customers, extract data from these sites to help you make business and marketing decisions, you can improve your website’s page ranking with them, and you can even make direct sales from these sites. Creating corporate Facebook and Twitter accounts could do a lot for your company’s marketing efforts.
Email Marketing
Sending weekly or monthly newsletters via email could help you communicate with customers and bring traffic to your website through a call to action in that email. (Note: While e-mail marketing is an intricate aspect of online business marketing due to spam laws and due to wanting to be perceived as respectable, it’s something that should be done carefully. Many businesses choose to get assistance from a qualified marketing consultant first)
Reports
Giving out special reports or white papers with helpful information to your customers and prospects helps you market to them in an indirect way. By becoming a trusted advisor, they may listen to your advice in future, by giving free information you can obtain permission to contact them and market to them in the future.
